How to reach inside the customer's mind through branding?

That's a tricky and important question like why we buy something or what are the reason behind choosing brand ? Let's figure with us....

The science behind buying anything is dopamine . Yeah you get right , when our brain secretes dopamine while seeing or choosing anything that makes or force us to buy or do anything.

Hence , most of the designers try their skills to target those brain dopamine for attracted towards their ideas and let anyone to buy anything what they offer.

That's not me who said that scientist did lots of research regarding this. And how we as a designers knows what secrete more dopamine ? The answer is emotions.

Yeah , when we feel emotional about something we feel attached and how we win your head . When we make something that are emotional for most of the world , then we can buy anything to anyone. That's how nokia rule more than decades in people's mind. Brand show emotional values towards people's thoughts for selling anything.

Let's use example , why do you think people buy apple mobile or products?

Reason is simple , apple brand provide values of luxury and rich. If someone really think he / she is rich they will buy apple products no matter how costly or bad their products are. Because in people's mind Apple is the brand that express royality and luxury. Most of companies like louis vuitton , BMW , and many more shows same emotions.

I hope you learn something new , please like and comment your valuable thoughts.