How does branding and marketing are different?

Most of the people think branding and marketing are same thing but that's true they are too different but connected things. Let me explain stay with me...

To explain this , i will go with some examples .

Suppose , you have a sport company and you are looking for branding and marketing . Then, you xyz agency where they did branding and marketing both. Also, they are too famous and

then you ask them " are branding and marketing same thing? "

They answered " not really but they are connected things" .

Also, they think they will show you the process of branding and marketing both. You are excited and ready to learn new thing. Then , they lead you to their agency where their most of the designers working on your companies branding. In that process they design primary and secondary logo, set typography , find out pattern and tagline for your company , also set mockups to describe real time connection of your logo with products, and many more design stuffs.

Then you asked "is this branding? " .

They said " yes ,this is branding" .

You asked again " where is marketing ?"

They said " once branding is completed we moved towards marketing "

Then , they done working on marketing and they are ready for marketing.

They use their branding designs to promote your products to people from social media marketing, local marketing , email marketing , Advertisement and promotions.

Then , they said this is marketing.

Now you understand the difference between marketing and branding.

Also, branding is the design and prior strategy before reaching towards market. But marketing is final decision to proceed you branding work in the market.

I want to end this blog with small example...

Suppose a bottle , the design of bottle is branding but selling that bottle is marketing and product is inside in your bottle.

Hope you like this blog, if you have any question then please put question in comment section.

Thank you.